Hello, I'm Amna.
Creative by Passion, Professional by Purpose
Creative Director & Fine Artist
Turning Ideas into Creative, Engaging & Impactful Digital Experiences.
- Creative Direction
- Digital Content Strategy
- Visual Communication
- Commercial Motion Reels
- Brand Identity Systems
- Fine Art & Screenwriting
First, the work.
The projects that best represent the way I build a visual point of view—from product detail to campaign pace.
Selected Work & Case Studies
Breakdowns of commercial projects, brand identity systems, paintings & line art, video reels, and editorial writing. Click any card to expand.
Curated Priority Portfolio
Product visuals and partner campaigns first, followed by studio art and editorial narratives.
How I Work & What I Create
A flexible multidisciplinary approach across visual design, creative writing, and digital media.
Brand Identity & Visual Design
Designing cohesive identity systems, commercial print collateral, packaging layouts, and digital campaign assets tailored for regional and international markets.
Commercial Visuals & Studio Photography
Creating studio-grade product environments, lighting setups, and textured commercial scenes that preserve real physical product craftsmanship and material fidelity.
Social Video Direction & Motion Reels
Directing and editing short-form video reels, promotional product animations, and commercial social ads formatted for high engagement on mobile feeds.
Creative Writing, Screenplays & Fine Art
Writing narrative fiction, bilingual TV drama scripts, commercial voice-over copies, and producing original acrylic paintings and bespoke line-art bookmarks.
Creative Process
A structured four-phase approach that turns briefs into polished, commercially impactful creative.
Creative Strategy & Context
Understand the client brief, brand DNA, audience, and commercial goals. Define the creative direction and visual narrative.
Visual Research & Pacing
Curate mood boards, reference treatments, and competitor audits. Establish the visual language, color systems, and pacing.
High-Fidelity Execution
Build production-grade assets — brand systems, product visuals, motion reels, or fine art canvases — with meticulous attention to craft.
Commercial Deployment & Impact
Launch across channels, measure engagement, and iterate. Deliver assets optimized for Meta Ads, social feeds, print, or exhibition.
Key Career Metrics
Case Studies
Spanning product photography, Meta Ads, fine art, and screenplays
Countries Served
Commercial clients in Pakistan, Qatar, UAE, UK, and USA
Years Creating
Professional creative direction, visual branding, and literature
About & Creative Approach
“Design and writing are not separate crafts for me—they are two ways of clarifying what a project is trying to say.”
Whether directing a commercial video reel for a skincare brand, creating studio product visuals, designing print collateral for clients in Qatar and the US, or drafting a dramatic screenplay, I look for the core idea and build outward from there.
I hold a degree in English Literature from Government College University (GCU) Lahore, where I immersed myself in narrative structure, dramatic pacing, and close reading. That academic grounding directly shapes how I approach design briefs today: understanding context, audience, and tone before deciding on a visual direction.
As a graduate of the Harvard Aspire Leaders Program, I work with regional and international clients across branding, Meta advertising, commercial motion direction, and bilingual editorial writing.
Creative Interests & Practice
Urdu & English Prose
Writing fiction and poetry with attention to cadence and image.
Visual Storytelling
Crafting commercial narratives and character-driven screenplays.
Studio Paintings & Line Art
Original acrylic canvases and handmade line-art bookmarks for Tehreer.
Spoken Word & Voice
Performing bilingual commercial voice-overs and spoken narrations.
Literary Study
Reading classical and modern literature from GCU and beyond.
Creative Direction
Multi-platform content architecture, visual research, and brand systems.
Academic & Leadership Credentials
BA (Hons) English Literature
2021 – 2025Government College University (GCU) Lahore
Major in Modern Novel, Drama & Literary Theory
Aspire Leaders Program Alumni
2024Harvard Aspire Institute (Boston, MA)
Global Leadership, Critical Thinking & Systems Change
Strategic Media & Communications Intern
2025 · 4 WeeksInter-Services Public Relations (ISPR)
Media Strategy, Research Analysis & Content Coordination
Skills & Technical Disciplines
A comprehensive matrix of tools, creative methodologies, and strategic capabilities.
Graphic Design & Brand Systems
- Brand Identity Systems & Style Guides
- Bilingual Print Collateral (Arabic & English)
- Packaging & Product Display Layouts
- Canva Pro & Adobe Creative Cloud
- Typography & Hierarchy Systems
- E-Commerce & LTK Template Design
Product Visuals & Motion Reels
- Product Photography & Studio Lighting
- Commercial Reel Direction & Video Editing
- CapCut & Premiere Pro Motion Cuts
- Art Direction for Studio Environments
- Social Video Ad Creatives
- Sound Design & Audio Pacing
Creative Writing & Fine Art
- Dramatic Screenwriting (Urdu & English)
- Short Story Fiction & Published Prose
- Original Studio Canvases & Fine Art
- Handmade Line-Art Bookmarks (Tehreer)
- Commercial Voice-Over Copies
- Brand Storytelling & Narrative Pacing
Strategy & Communications
- Social Media Account Management
- Meta Ads Creative Strategy
- Multi-Platform Campaign Planning
- Strategic Media Analysis & Reporting
- Client Communication & Briefing
- Cross-Functional Project Coordination
Work Experience & Engagements
A chronological trajectory across commercial agencies, fine art studios, international clients, and national institutions.
Social Media Manager, Content Creator & Video Editor
Azcom Network · Social Media / Meta Ads / Video
Plans and manages social content architecture, develops high-converting Meta Ads campaigns and captions, creates branded posts and reels, and edits short-form videos for Azcom Network and partners.
Visit Azcom Network on InstagramFounder & Fine Artist
Tehreer by Azmina · Artisanal Studio / Fine Art & Crafts
Directs an artisanal studio exploring minimalist acrylic wall canvases (dual-profile abstract silhouettes, sunset tree scenes) and custom handmade line-art bookmarks on archival obsidian stock.
Visit Tehreer by Azmina on Instagram (@tehreer_by_azmina)Reel Content Creator
FYNTE Skin Line · Commercial Skincare Content
Created and edited product-focused commercial Instagram reels, shaping concepts, pacing, studio lighting setups, and final high-retention cuts for FYNTE skincare launches.
Visit FYNTE Skin Line on InstagramFreelance Digital Designer
Etsy USA Client · Freelance / International
Designed editable LTK fashion lookbooks, Canva templates, styling guides, and commercial mockups for a USA-based Etsy storefront.
Design & Communications Intern
Australian International School (AIS) · Institutional Communications
Supported institutional communications, visual branding content, official school marketing collateral, and student handbook assets.
Strategic Media & Communications Intern
Inter-Services Public Relations (ISPR) · National Internship
Completed a competitive internship focusing on strategic communication, national media analysis, institutional reporting, and research briefs.
Editorial Writer & Campaign Lead
Voice of Youth / Community Projects · Youth Development
Authored articles and opinion pieces on education and literary arts, and designed visual campaigns for student development across Lahore.
Writing & Screenplay Manuscripts
Original fiction and dramatic screenplays exploring memory, absence, and human connection. Close attention to cadence, character dialogue, and dramatic structure. Click any manuscript to unfold the text.
Honors, Awards & Recognition
Literary competition wins, national calligraphy exhibitions, academic honors, and leadership fellowships.
Certificate of Participation — Creative Writing Workshop
Two-day intensive creative writing workshop with acclaimed German author Rainer Merkel.
Completed 4-Week ISPR Internship
Strategic media analysis, communications research, and national-level public relations support.
Published in ‘Echoes of Expression’
Short stories and selected poetry curated and published in university literary journal.
Aspire Leaders Program Alumni
Selected for Harvard-founded leadership and global development initiative.
1st Prize (National Art) & 2nd Position (National Poster Making)
Won 1st Prize in National-Level Art Competition, and 2nd Position (PKR 10,000 award) in National Poster-Making Competition.
Winner — Short Story Competition
1st place for original fiction and narrative short story.
Winner — National Creative Writing Competition ‘Ahang-e-Sukhan’
National-level literary award for original storytelling and bilingual expression.
Calligraphy Exhibition
Original Arabic and Urdu calligraphic artworks selected and exhibited.
Cancer-Awareness Artwork Exhibition
Publicly exhibited artwork dedicated to community health and cancer awareness.
Get in Touch
Whether you have a commercial brief, a video campaign in mind, fine art commissions, or a writing collaboration, I'd be glad to hear from you.
Direct Email
aamnaazmat28@gmail.com
For project inquiries, creative collaborations, or manuscript reading copies.
LinkedIn Network
linkedin.com/in/amna-azmat
Connect professionally for freelance engagements, creative direction roles, and network.
WhatsApp & Direct Call
+92 323 3673304
Available for immediate messaging on WhatsApp and remote project consultations worldwide.