Amna Azmat
Creative by Passion, Professional by Purpose
Multidisciplinary Creative Director and Content Strategist with 5+ years of experience turning ideas into creative, engaging, and impactful digital experiences. Combines literary depth (BA English Literature, GCU Lahore) and global leadership training (Harvard Aspire Institute) with high-converting commercial execution across brand identity, Meta advertising campaigns, studio product visuals, fine art, and bilingual screenwriting for clients across Pakistan, Qatar, and the United States.
Core Competencies & Toolkit
Creative Direction
Brand Strategy, Visual Communication, Content Architecture, Campaign Pipelines, Client Briefs
Design & Visuals
Brand Identity Systems, Print Collateral, Packaging Layouts, Commercial Visuals, Canva Pro, Adobe CC
Media & Fine Art
Social Video Direction, Commercial Reels, Voice-Over Artistry, Studio Canvases, Handmade Line Art
Writing & Strategy
Bilingual Screenwriting (Urdu & English), Narrative Fiction, Ad Copywriting, Voice-Over Scripts
Professional Experience
Social Media Manager, Content Creator & Video Editor
2026 – PresentAzcom Network
- Plans and manages social content, develops campaign ideas and captions, creates branded posts and reels, and edits short-form video for Azcom Network and its commercial partners.
- instagram.com/azcom_network
Reel Content Creator
2026FYNTE Skin Line
- Created and edited product-focused Instagram reels, shaping concepts, pacing, visual storytelling, and final cuts for skincare campaigns.
- instagram.com/fynte.pk
Founder & Fine Artist
2024 – PresentTehreer by Azmina (@tehreer_by_azmina)
- Directs an artisanal studio creating minimalist acrylic wall canvases (dual-profile abstract forms, sunset tree silhouettes) and bespoke handmade continuous-line bookmarks on archival obsidian stock.
Freelance Digital Designer
2026Etsy USA Client
- Designed editable LTK fashion lookbooks, Canva templates, styling guides, and digital-download mockups for the US marketplace.
Design & Communications Intern
2026 (7 Weeks)Australian International School (AIS)
- Completed seven weeks of hands-on learning and growth while supporting institutional communications, visual content, school marketing materials, and student-facing media.
Strategic Media & Communications Intern
2025 (4 Weeks)Inter-Services Public Relations (ISPR, Pakistan Armed Forces)
- Conducted strategic media monitoring, public relations documentation, and communication analysis.
Lead Graphic Designer & Media Executive
2021 – 2025Student Society Work · Government College University Lahore
- Created event campaigns, executive announcements, and promotional social media creatives for student and academic communities.
Education & Global Leadership
BA (Hons) English Literature & Language
Government College University (GCU) Lahore
Major in Narrative Structure, Modern Drama & Critical Theory
Aspire Leaders Program Alumni
Harvard Aspire Institute (Boston, MA)
Global Leadership, Systems Strategy & Ethical Impact